Executives from more than 60 major retailers, banks, consumer goods manufacturers, and restaurant chains gathered over two days at the Ritz-Carlton, San Francisco to share best practices for institutionalizing a Test & Learn capability.
San Francisco, CA (PRWEB) June 01, 2012
Executives from more than 60 major retailers, banks, consumer goods manufacturers, and restaurant chains (including Abercrombie & Fitch, American Greetings, AutoZone, Chico’s FAS, Darden, Dollar General, TD Canada Trust, Wawa, and others) gathered over two days at the Ritz-Carlton, San Francisco to share best practices for institutionalizing a Test & Learn capability. Applied Predictive Technologies (APT) is the world leader in helping organizations harness the potential of Test & Learn, a powerful fact-based approach for choosing, targeting, and tailoring strategic and tactical actions for maximum impact and profitability.
APT chairman Jim Manzi opened the conference in an address that focused on the use of experiments to generate shareholder value. Manzi explained that “all experiments are fundamentally about innovation and generating value. Companies that are able to build a robust process to conduct hundreds (or even thousands) of experiments in a cost effective manner are able to quickly reap enormous profits and build a long term competitive advantage.”
Kelly Ross, Senior Vice President of Lowe’s Companies, touched on a similar theme in his keynote speech on Monday. Ross proposed that "the traditional big box model of retail is increasingly under stress. Customers, with a world of information at their fingertips, no longer have to visit a store to learn about – and choose – the products and services that are just right for them. How does a traditional brick and mortar compete? In this new environment, Lowe’s is working to create better customer experiences by making it as easy, seamless, and simple for customers to improve their homes, wherever and whenever they choose. Lowe’s is becoming a more nimble company by actively testing and learning (including APT Test and Learn) as it executes against its strategy.”
Also speaking at the conference, Michael Schrage, Research Fellow at MIT Sloan School's Center for Digital Business, argued that “getting executives to go beyond data analysis and actually participate in the design and development of breakthrough business experiments is a real challenge. But the ongoing rise of digital media and the favorable economics of 'Test and Learn' means that the business future belongs to innovative experimenters."
In addition to keynotes from industry thought leaders, executives also participated in over two dozen highly interactive breakout sessions, spanning topics such as “Going Local: Using Test and Learn to Improve Media Returns,” “Driving Revenue in Today’s Banking Environment,” “How to Improve Capital Investment Decisions Using APT,” “Cutting Edge Merchandising Strategies with Test & Learn,” and “Driving Profits Through Market Basket Analysis,” among others.
About Applied Predictive Technologies
Applied Predictive Technologies (APT) is the world leader in helping organizations harness the potential of Test & Learn, a powerful fact-based approach for choosing, targeting, and tailoring strategic and tactical actions for maximum impact and profitability. More than 50 Global 2000 leaders have licensed APT's solutions, including Starbucks, Kraft, Wells Fargo, Holiday Inn, Staples, Lowe's, Victoria's Secret, Food Lion, and Toronto Dominion. APT has offices in London, San Francisco, Taipei, and Washington, D.C. Learn more about APT at: http://www.predictivetechnologies.com.
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